CONNECTAGONS
Hearthsong wanted help visualizing their new line of construction toys called "Connectagons", a building system consisting of flexible, geometric shapes. They needed a logo/design system to distinguish it from their other building sets, along with some unique packaging structures to showcase the different sets that would be offered.
Rendered comp image of the new Mini Robo Set, offered in a resealable pouch bag.
Connectagons logo exploration. Sometimes the obvious makes the best solution–hard to argue against not utilizing the distinct gear shape of one of the building blocks within the logo.
Structure exploration: pouches, closed box & bulk bins–ultimately it came down to cost with this project, so we ended up keeping it simple.
Comp images of the three retail expressions at launch.